Allianz Direct wanted to appreciate customers in an original way: by celebrating the birthday of their car. A fun idea, but also a challenge: how do you make this personal, simple, and friendly, while clearly reflecting the brand values — positive, cool, and fresh?
Develop a festive email campaign congratulating customers on their car and informing them that they have a chance to win a year of free car washes.
Data
✔ Name
✔ License plate
✔ Car age
✔ Incentive codes
The entire flow — from personalized congratulations to the landing page —
formed a single festive campaign in which the customer’s birthday car took center stage.
A personalized video on the landing page revealed whether the customer had won.
✔ Desktop, mobile & MyAccount
✔ Personalized video + interactive win page
✔ GIF animations in emails
✔ Car API integration
Customers appreciated the personal and festive approach.
Happy Car B-day demonstrated that data and fun go perfectly together —
a small gesture that strengthens loyalty and brings Allianz Direct’s brand values to life in a positive way.
