{"id":3126,"date":"2025-09-15T11:14:49","date_gmt":"2025-09-15T09:14:49","guid":{"rendered":"https:\/\/skideo.devfarm.nl\/?post_type=ski_cases&p=3126"},"modified":"2025-11-07T12:09:12","modified_gmt":"2025-11-07T11:09:12","slug":"allianz-direct-welcome-journey","status":"publish","type":"ski_cases","link":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/","title":{"rendered":"Allianz Direct Welcome Journey"},"content":{"rendered":"\n
\n
\n
\n
\n

Welcome journey<\/span>.<\/br>Allianz Direct.<\/h1>\n <\/div>\n
\n

Bekijk meer gepersonaliseerde customer journeys.<\/h3>\n \n \n Bekijk meer \"\"\n <\/a>\n \n <\/div>\n <\/div>\n \n <\/div>\n\n
<\/div>\n<\/section>\n\n\n\n\n\n
\n\n
\n\n
\n
\n

Aanleiding<\/span>.<\/h2> <\/div>\n
\n

Opdracht<\/span>. <\/h2> <\/div>\n <\/div>\n\n
\n

\r\nEen Welcome Journey<\/span> biedt de kans om nieuwe klanten direct een \r\nwarm welkom<\/span> te geven \u00e9n hen goed te begeleiden in de eerste stappen na het afsluiten van een \r\nverzekering<\/span>. \r\nDe bestaande welkomstmail was vooral informatief<\/span> en liet ruimte om meer \r\npersoonlijkheid<\/span> en vertrouwen<\/span> over te brengen. \r\nDe uitdaging: hoe cre\u00eber je een welkomstcampagne<\/span> die zowel \r\nduidelijk<\/span> als persoonlijk<\/span> aanvoelt?<\/br><\/br>\r\n<\/p> \n <\/div>\n\n

\n

Ontwikkel datagestuurde headers<\/span> voor de \r\nWelcome Journey<\/span> die klanten persoonlijk begroeten, \r\nhun producttype<\/span> tonen (auto, woon, rechtsbijstand of reis) \r\nen de ingangsdatum van de verzekering<\/span> weergeven. \r\nDe toon moest licht, servicegericht en in \u00e9\u00e9n oogopslag duidelijk zijn.<\/br><\/br>\r\n\r\nData<\/br>\r\n\u2714<\/span> Voornaam<\/br>\r\n\u2714<\/span> Verzekeringstype<\/br>\r\n\u2714<\/span> Ingangsdatum<\/br><\/br>\r\n<\/p> <\/div>\n\n \n <\/div>\n\n

<\/div>\n\n<\/section>\n\n\n\n\n\n
\n\n
\n\n
\n
\n

Resultaat<\/span>.<\/br>Welcome Journey.<\/h2> <\/div>\n
\n <\/div>\n <\/div>\n\n
\n

We cre\u00eberden \u00e9\u00e9n herkenbare Allianz Direct-stijl<\/span> voor alle mails, \r\nmet per product<\/span> een eigen visuele sc\u00e8ne: een auto op de rode loper, \r\neen huissc\u00e8ne voor woonverzekeringen of een luchthavensetting voor reisverzekeringen. \r\nDe header vertelt in seconden het hele verhaal: \r\n\u201cWelkom [Voornaam], vanaf [datum] goed verzekerd voor [product].\u201d<\/br><\/br>\r\n\r\nHet resultaat is een persoonlijk welkom<\/span> dat in \u00e9\u00e9n oogopslag duidelijk maakt \r\nwaarvoor de klant verzekerd is. \r\nKlanten herkennen direct hun product<\/span> en startdatum<\/span>, \r\nwaardoor de eerste indruk warmer<\/span>, \r\nrelevanter<\/span> en vertrouwder<\/span> aanvoelt.<\/br><\/br>\r\n<\/p> \n <\/div>\n\n

\n <\/div>\n\n
\n
\n \n \n
\n \n

Allianz Direct welcome e-mailcampagne<\/p>\n <\/div>\n\n \n \n \n \n

\n \n

Allianz Direct welcome e-mailcampagne<\/p>\n <\/div>\n\n \n \n \n \n

\n \n

Allianz Direct welcome e-mailcampagne<\/p>\n <\/div>\n\n \n \n \n \n

\n \n

Allianz Direct welcome e-mailcampagne<\/p>\n <\/div>\n\n \n \n <\/div>\n\n

<\/div>\n
<\/div>\n\n <\/div>\n \n <\/div>\n\n
<\/div>\n\n<\/section>\n\n\n\n\n\n
\n\n
\n\n
\n

Klaar voor e-mail personalisatie 2.0?<\/h2>

Neem contact op en ontdek de mogelijkheden.<\/h3> \n Neem contact op <\/a>\n <\/div>\n\n <\/div>\n\n<\/section>","protected":false},"featured_media":0,"template":"","categories":[21],"class_list":["post-3126","ski_cases","type-ski_cases","status-publish","hentry","category-customer-journeys"],"acf":[],"yoast_head":"\nAllianz Direct \u2013 Welcome Journey E-mail Campagne | Skideo<\/title>\n<meta name=\"description\" content=\"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allianz Direct \u2013 Welcome Journey Campagne\" \/>\n<meta property=\"og:description\" content=\"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Skideo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:09:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Allianz Direct Welcome Journey\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/allianz-direct-welcome-journey\\\/\",\"url\":\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/allianz-direct-welcome-journey\\\/\",\"name\":\"Allianz Direct \u2013 Welcome Journey E-mail Campagne | Skideo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#website\"},\"datePublished\":\"2025-09-15T09:14:49+00:00\",\"dateModified\":\"2025-11-07T11:09:12+00:00\",\"description\":\"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/allianz-direct-welcome-journey\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/allianz-direct-welcome-journey\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/allianz-direct-welcome-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/skideo.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"case\",\"item\":\"https:\\\/\\\/skideo.com\\\/nl\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Allianz Direct Welcome Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/skideo.com\\\/nl\\\/\",\"name\":\"Skideo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#organization\"},\"alternateName\":\"Premium Personalized image & video.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/skideo.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#organization\",\"name\":\"Skideo\",\"url\":\"https:\\\/\\\/skideo.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/skideo.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/skideo_social.png\",\"contentUrl\":\"https:\\\/\\\/skideo.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/skideo_social.png\",\"width\":226,\"height\":150,\"caption\":\"Skideo\"},\"image\":{\"@id\":\"https:\\\/\\\/skideo.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Allianz Direct \u2013 Welcome Journey E-mail Campagne | Skideo","description":"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/","og_locale":"nl_NL","og_type":"article","og_title":"Allianz Direct \u2013 Welcome Journey Campagne","og_description":"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.","og_url":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/","og_site_name":"Skideo","article_modified_time":"2025-11-07T11:09:12+00:00","twitter_card":"summary_large_image","twitter_title":"Allianz Direct Welcome Journey","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/","url":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/","name":"Allianz Direct \u2013 Welcome Journey E-mail Campagne | Skideo","isPartOf":{"@id":"https:\/\/skideo.com\/nl\/#website"},"datePublished":"2025-09-15T09:14:49+00:00","dateModified":"2025-11-07T11:09:12+00:00","description":"Bekijk hoe Allianz Direct met Skideo een persoonlijke Welcome Journey cre\u00eberde \u2014 helder, warm en volledig afgestemd op elke nieuwe klant.","breadcrumb":{"@id":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/skideo.com\/nl\/case\/allianz-direct-welcome-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skideo.com\/nl\/"},{"@type":"ListItem","position":2,"name":"case","item":"https:\/\/skideo.com\/nl\/case\/"},{"@type":"ListItem","position":3,"name":"Allianz Direct Welcome Journey"}]},{"@type":"WebSite","@id":"https:\/\/skideo.com\/nl\/#website","url":"https:\/\/skideo.com\/nl\/","name":"Skideo","description":"","publisher":{"@id":"https:\/\/skideo.com\/nl\/#organization"},"alternateName":"Premium Personalized image & video.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skideo.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/skideo.com\/nl\/#organization","name":"Skideo","url":"https:\/\/skideo.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/skideo.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/skideo.com\/wp-content\/uploads\/2023\/01\/skideo_social.png","contentUrl":"https:\/\/skideo.com\/wp-content\/uploads\/2023\/01\/skideo_social.png","width":226,"height":150,"caption":"Skideo"},"image":{"@id":"https:\/\/skideo.com\/nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/skideo.com\/nl\/wp-json\/wp\/v2\/ski_cases\/3126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skideo.com\/nl\/wp-json\/wp\/v2\/ski_cases"}],"about":[{"href":"https:\/\/skideo.com\/nl\/wp-json\/wp\/v2\/types\/ski_cases"}],"wp:attachment":[{"href":"https:\/\/skideo.com\/nl\/wp-json\/wp\/v2\/media?parent=3126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skideo.com\/nl\/wp-json\/wp\/v2\/categories?post=3126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}