{"id":2997,"date":"2025-09-13T13:44:29","date_gmt":"2025-09-13T11:44:29","guid":{"rendered":"https:\/\/skideo.devfarm.nl\/?post_type=ski_cases&#038;p=2997"},"modified":"2025-11-07T12:13:41","modified_gmt":"2025-11-07T11:13:41","slug":"ziggozakelijk-onboarding-e-mail-journey","status":"publish","type":"ski_cases","link":"https:\/\/skideo.com\/nl\/case\/ziggozakelijk-onboarding-e-mail-journey\/","title":{"rendered":"Ziggo Zakelijk Onboarding"},"content":{"rendered":"\n<section class=\"hero section fp-auto-height home\" id=\"block_hero-block_5f8b1cb773c905a92d868c3105384a3f\">\n  <div class=\"grid\">\n    <div class=\"text-holder\">\n      <div class=\"left\">\n                  <h1><span class=\"green\">Ziggo Zakelijk Onboarding<\/span>. <\/br>VodafoneZiggo.<\/h1>\n              <\/div>\n      <div class=\"right\">\n                  <h3>Bekijk meer gepersonaliseerde customer journeys.<\/h3>\n        \n               <a class=\"button green\" href=\"https:\/\/skideo.com\/nl\/oplossingen\/customer-journeys\/\">\n        Bekijk meer        <img decoding=\"async\" src=\"https:\/\/skideo.com\/wp-content\/themes\/skideo\/images\/arrow-right.svg\" alt=\"\">\n      <\/a>\n        \n      <\/div>\n    <\/div>\n   \n  <\/div>\n\n  <div class=\"ellipse\"><\/div>\n<\/section>\n\n\n<!-- EMAIL -->\n\n\n<section class=\"marketing solutions\" id=\"onboarding\">\n\n  <div class=\"grid\">\n\n    <div class=\"title-holder\">\n      <div class=\"title\">\n        <h2><span class=\"green\">Aanleiding<\/span>. <\/h2>      <\/div>\n      <div class=\"title\">\n        <h2><span class=\"pink\">Opdracht<\/span>. <\/h2>      <\/div>\n    <\/div>\n\n    <div class=\"text-holder\">\n    <p>Nieuwe klanten van <span class=\"green\">Ziggo Zakelijk<\/span> ontvingen een serie van zes \r\n<span class=\"green\">onboarding-mails<\/span>.  \r\nHet doel was hen stap voor stap wegwijs te maken in hun pakket en extra \r\n<span class=\"green\">voordelen<\/span> te laten ontdekken.  \r\nIn de praktijk werden de mails echter vaak gezien als <span class=\"green\">commercieel<\/span>, \r\nwaardoor ze minder vaak werden geopend en klanten belangrijke \r\n<span class=\"green\">functionaliteiten<\/span> en <span class=\"green\">services<\/span> misliepen.\r\n<\/p>    \n    <\/div>\n\n    <div class=\"text-holder\">\n    <p>Ontwikkel een reeks <span class=\"green\">gepersonaliseerde headers<\/span> die direct visueel maken waar de mail over gaat. \r\nDe boodschap moest <span class=\"green\">helder<\/span>, <span class=\"green\">sympathiek<\/span> en \r\n<span class=\"green\">direct toepasbaar<\/span> zijn, zonder ruis of omwegen \u2014 \r\nen uiteraard herkenbaar binnen de <span class=\"green\">Ziggo Zakelijk<\/span>-huisstijl.<\/br><\/br>\r\n\r\nData<\/br>\r\n<span class=\"green\">\u2714<\/span> Bedrijfsnaam<\/br>\r\n<span class=\"green\">\u2714<\/span> Adres<\/br>\r\n<span class=\"green\">\u2714<\/span> De specifieke stap in de onboarding<\/br><\/br>\r\n<\/p>    <\/div>\n\n    \n  <\/div>\n\n  <div class=\"ellipse\"> <\/div>\n\n<\/section>\n\n\n\n<!-- CONNECTIONS -->\n<section class=\"module-drieluik\" id=\"block_drieluik-block_e4125c927011f151002ad0051c703c64\">\n\n <div class=\"ellipse\"><\/div>\n\n  <div class=\"grid\">\n\n    <div class=\"text\">\n\n      <div class=\"title_holder\">\n      <h2><span class=\"pink\">Resultaat<\/span>.<\/h2>\n            <h3>Ziggo Zakelijk Onboarding.<\/h3>\n            <\/div>\n\n      <p>We ontworpen voor elke stap in journey een 2D animatie in stijl met het merk inclusief personalisatie.<\/br><\/br>\r\n\r\nZiggo Zakelijk transformeerde de onboarding van een standaard e-mailserie naar <span class=\"green\">een klantgerichte ervaring<\/span>. Een aanpak die niet alleen de tevredenheid verhoogde, maar ook de binding met het merk versterkte vanaf dag \u00e9\u00e9n.<\/p>\n\n      \n    <\/div>\n\n    <div class=\"images_holder default\">\n\n      \n        \n                      <div class=\"left\">\n                              <div class=\"img_obj\"><img decoding=\"async\" src=\"https:\/\/skideo.com\/wp-content\/uploads\/2025\/09\/video-to-gif-1-4.gif\" title=\"Ziggo Zakelijk gepersonaliseerde onboarding campagne stap 3\" alt=\"Ziggo Zakelijk gepersonaliseerde onboarding campagne stap 3\"><\/div>\n                    \n        \n      \n        \n                              <div class=\"img_obj\"><img decoding=\"async\" src=\"https:\/\/skideo.com\/wp-content\/uploads\/2025\/09\/video-to-gif-2-2.gif\" title=\"video-to-gif-2\" alt=\"Ziggo Zakelijk gepersonaliseerde onboarding campagne stap 5\"><\/div>\n                    <\/div>\n                    \n        \n      \n        \n                                <div class=\"right\">\n                    <div class=\"img_obj\"><img decoding=\"async\" src=\"https:\/\/skideo.com\/wp-content\/uploads\/2025\/09\/video-to-gif-4.gif\" title=\"Ziggo Zakelijk gepersonaliseerde onboarding campagne stap 1\" alt=\"\"><\/div>\n                    <\/div>\n                    \n        \n      \n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<!-- CTA -->\n\n\n<section class=\"marketing pricing\">\n\n  <div class=\"grid\">\n\n    <div class=\"text-holder\">\n    <h2>Klaar voor e-mail personalisatie 2.0?<\/h2>    <h3>Neem contact op en ontdek de mogelijkheden.<\/h3>    \n          <a class=\"button green\" href=\"https:\/\/skideo.com\/contact\/\">Neem contact op <img decoding=\"async\" src=\"https:\/\/skideo.com\/wp-content\/themes\/skideo\/images\/arrow-right.svg\"><\/a>\n    <\/div>\n\n  <\/div>\n\n<\/section>","protected":false},"featured_media":0,"template":"","categories":[21],"class_list":["post-2997","ski_cases","type-ski_cases","status-publish","hentry","category-customer-journeys"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ziggo Zakelijk \u2013 Onboarding E-mail Journey | Skideo<\/title>\n<meta name=\"description\" content=\"Bekijk hoe Ziggo Zakelijk met Skideo de onboarding vernieuwde \u2014 van standaard mails naar een gepersonaliseerde en klantgerichte ervaring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skideo.com\/nl\/case\/ziggozakelijk-onboarding-e-mail-journey\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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