{"id":2987,"date":"2025-09-12T13:19:26","date_gmt":"2025-09-12T11:19:26","guid":{"rendered":"https:\/\/skideo.devfarm.nl\/?post_type=ski_cases&p=2987"},"modified":"2025-11-07T16:19:22","modified_gmt":"2025-11-07T15:19:22","slug":"ziggo-uefa-emailcampagne","status":"publish","type":"ski_cases","link":"https:\/\/skideo.com\/nl\/case\/ziggo-uefa-emailcampagne\/","title":{"rendered":"Ziggo UEFA Campagne"},"content":{"rendered":"\n
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UEFA Campagne<\/span>. <\/br>VodafoneZiggo.<\/h1>\n <\/div>\n
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Bekijk meer gepersonaliseerde e-mailcampagnes.<\/h3>\n \n \n Bekijk meer \"\"\n <\/a>\n \n <\/div>\n <\/div>\n \n <\/div>\n\n
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Aanleiding<\/span>. <\/h2> <\/div>\n
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Opdracht<\/span>. <\/h2> <\/div>\n <\/div>\n\n
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Ziggo<\/span> heeft de exclusieve uitzendrechten van de \r\nUEFA Champions League<\/span>, Europa League<\/span> en \r\nConference League<\/span> (2024\u20132027). Met die positie wil het merk \r\nfans dichter bij het spel<\/span> brengen.<\/br>\r\nAanmelden verloopt via een speciaal UEFA-portal<\/span>. De uitdaging was echter om die ervaring \u00e9cht persoonlijk en memorabel te maken.<\/br>\r\nHet idee: fans zien hun eigen naam<\/span> verschijnen op een officieel voetbalshirt \u2014 niet alleen voor de \r\nbeleving<\/span>, maar ook functioneel, want die naam wordt direct hun \r\ngebruikersnaam<\/span> voor het account.<\/br>\r\n<\/br><\/p> \n <\/div>\n\n

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Ontwikkel een gepersonaliseerde e-mailheader \u00e9n een dynamische video voor het UEFA-portal<\/span>. De uitingen moesten:<\/br><\/br>\r\n\u2714 Op filmische wijze de reveal van het shirt tonen.<\/br>\r\n\u2714 De gebruikersnaam<\/span> naadloos verwerken als shirtopdruk.<\/br>\r\n\u2714 Een krachtige UEFA-beleving<\/span> oproepen, passend bij de look & feel van Ziggo Sport<\/span>.<\/br>\r\n<\/br>\r\nData:<\/strong> \u2714 Gebruikersnaam<\/span><\/br>\r\n<\/br><\/p> <\/div>\n\n \n <\/div>\n\n

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Resultaat<\/span>.<\/br>UEFA Campagne.<\/h2> <\/div>\n
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Ziggo<\/span> leverde het basisdesign: een filmische reveal van het voetbalshirt.<\/br>\r\nWij maakten dit concept dynamisch en schaalbaar, zodat elke fan een uniek shirt met zijn eigen naam ontving \u2014 als gepersonaliseerde GIF<\/span> voor e-mail \u00e9n video voor het portal.<\/br>\r\nDankzij deze aanpak genereerde de campagne meer dan 1,5 miljoen unieke items<\/span>.<\/br>\r\nElke deelnemer kreeg zo een persoonlijk UEFA-moment<\/span>. Daardoor werd de sportbeleving versterkt en groeide de merkbinding met Ziggo<\/span> sterker dan ooit.<\/br>\r\n<\/br><\/p> \n <\/div>\n\n

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Ziggo UEFA gepersonaliseerde e-mailcampagne<\/p>\n <\/div>\n\n \n \n \n \n

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Ziggo UEFA gepersonaliseerde e-mailcampagne<\/p>\n <\/div>\n\n \n \n \n \n

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Ziggo UEFA gepersonaliseerde e-mailcampagne<\/p>\n <\/div>\n\n \n \n <\/div>\n\n

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Klaar voor e-mail personalisatie 2.0?<\/h2>

Neem contact op en ontdek de mogelijkheden.<\/h3> \n Neem contact op <\/a>\n <\/div>\n\n <\/div>\n\n<\/section>","protected":false},"featured_media":0,"template":"","categories":[19],"class_list":["post-2987","ski_cases","type-ski_cases","status-publish","hentry","category-e-mail-campagne"],"acf":[],"yoast_head":"\nZiggo \u2013 UEFA Emailcampagne<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Ziggo met Skideo fans een persoonlijk UEFA-moment gaf \u2014 met hun eigen naam op het shirt en filmische beleving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skideo.com\/nl\/case\/ziggo-uefa-emailcampagne\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ziggo \u2013 UEFA Emailcampagne\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe Ziggo met Skideo fans 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