New customers of Ziggo Business received a series of six onboarding emails. The goal was to guide them step by step through their package and help them discover additional benefits. In practice, however, the emails were often perceived as commercial, resulting in lower open rates and customers missing out on important features and services.
Develop a series of personalised headers that visually convey the email’s purpose at a glance. The message needed to be clear, friendly and immediately actionable, without noise or detours — and, of course, fully aligned with the Ziggo Business brand style. Data ✔ Company name ✔ Address ✔ The specific step in the onboarding process
For each step in the journey, we designed a 2D animation in line with the brand style — complete with personalisation. Ziggo Business transformed its onboarding from a standard email series into a customer-centric experience. An approach that not only increased satisfaction but also strengthened brand connection from day one.
