UEFA Campaign.
VodafoneZiggo.

Ziggo holds the exclusive broadcasting rights for the UEFA Champions League, Europa League, and Conference League (2024–2027) and wants to use this position to bring fans closer to the game. Registration takes place via a dedicated UEFA portal, but how do you make that experience truly personal and memorable? The idea: fans see their own name appear on an official football jersey — not only for the experience but also functionally, as that name immediately becomes their username for the account.

Develop a personalized email header and a corresponding video for the UEFA portal. The creatives needed to:

✔ Cinematically reveal the jersey.
✔ Seamlessly integrate the username as the shirt name.
✔ Evoke a powerful UEFA experience, aligned with the look & feel of Ziggo Sport.

Data
✔ Username

Ziggo provided the base design: a cinematic reveal of the football jersey. We ensured this concept became dynamic and scalable, so each fan received a unique shirt with their own name — as a personalized GIF for email and video for the portal.

The campaign generates over 1.5 million unique items and gives each participant a personal UEFA moment. This enhances the sports experience and makes the brand connection with Ziggo more personal than ever.