During Entrepreneur Week — an annual initiative celebrating entrepreneurship in the Netherlands — Ziggo Business and Vodafone Business wanted to put their customers in the spotlight.
A moment to show appreciation for their dedication and entrepreneurial spirit, and to strengthen the relationship with a message that feels personal and sincere — without any commercial undertone.
Develop a series of personalized email headers for three mailings during Entrepreneur Week, featuring the customer’s name or company name front and center.
The tone needed to be light and festive, fitting the occasion while remaining consistent with the brand identity of both companies.
Data
✔ Company name
✔ Industry
We created a series of personalized headers, each featuring a compliment to the entrepreneur.
The customer’s industry set the context, ensuring each message remained relevant and recognizable.
During Entrepreneur Week, business customers received three unique mailings — each with its own design and tone of voice, aligned with the theme of the day.
