Sometimes visitors fill their shopping cart but don’t complete the purchase.
Ziggo wanted to remind these potential customers of their package in a friendly and visual way,
without it feeling commercial or pushy.
Develop a reminder that subtly brings customers back to their shopping cart,
featuring the recognizable Ziggo style and smart data integration.
Data
✔ Products in the shopping cart
✔ Email address
✔ Link to customer profile
The design was provided by Ziggo.
We handled the animation integrations based on the shopping cart data,
so customers could see their own package visually in a playful GIF format.
The Abandoned Basket campaign proved that a small, smart intervention
can make a big difference.
By subtly reminding and personalizing the display, Ziggo successfully re-engaged hesitant customers.
