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During the holidays, Volkswagen wanted to connect with its customers in a personal and warm way. A festive greeting perfectly aligns with the brand promise of ‘The Trusted Friend’ — close, thoughtful, and engaged. The challenge was to translate that feeling into a creative campaign that remains recognizable for the brand and fits the seasonal atmosphere.
Design a header for a holiday email campaign.
The creative needed to convey the warmth and recognizability of Volkswagen and align with the campaign ‘The Trusted Friend’.
Data
✔ First name
The style of Pixar films perfectly matches the warm feeling of the holidays.
The customer’s name appeared in a festive setting on a Volkswagen, in a scene that radiates both nostalgia and future.
We combined a classic and a modern model: for business customers, the ID. BUZZ alongside the iconic T1, and for private drivers, the Beetle with the ID. 3.
The email campaign achieved exceptionally high open rates and was positively received by recipients.
