With Red Together (now Family), Vodafone brings multiple users together under one subscription.
During the holiday season, this theme is especially relevant: it’s all about being together.
Vodafone wanted to use this moment to show, in a personal and emotional way, how connection is central to the brand.
Develop a personalized video campaign that makes the feeling of sharing tangible.
The campaign needed to be inviting, shareable, and technically scalable — fully aligned with the Red Together concept.
We created a user-generated video in which customers could invite a friend.
The name and photo of that person were automatically integrated into the video,
making it appear as if they were participating.
The recipient could then invite someone else, up to a maximum of five people —
all incorporated into a single dynamic, personalized video.
We handled the concept, video production, and the complete technical integration behind the personalization and distribution.
