After configuring a car online, customers received a confirmation email with a generic image. This felt impersonal and was a missed opportunity: at this moment, you want to maintain the experience and reignite the customer’s excitement for their dream car.
Create a personalized header for the confirmation email.
The header needed to be not only clean in Škoda branding
but also display the exact car the customer just configured in real-time.
Data
✔ Configuration code
The design remained true to the Škoda branding: clean, premium, and organized.
The customer’s car is front and center, complemented by a short, personalized message:
“This is it! Your [model].”
With this improvement, Škoda shows that even small optimizations can add significant value.
By extending the configuration experience to email, the customer journey becomes more engaging and relevant.
