Ziggo wanted to acquire new customers through email campaigns for FILM1 and ESPN. To make these campaigns relevant, the most up-to-date selection of movies and sports matches needed to be visible. The challenge: how do you display that dynamic content automatically and at scale without manual updates?
Develop a campaign that automatically showcases the best movies and key matches, presented attractively and up-to-date in emails and online channels.
Data
✔ Movie database with IMDB scores
✔ Sports database with matches (Dutch league)
✔ Selection based on top scores / biggest clubs
✔ Additional layer to avoid repeating titles
A realistic TV screen forms the centerpiece of the header, featuring visuals of the latest movies and matches.
A short animation with names and air dates shows the current offerings immediately.
Connect
Live integration with the FILM1 and ESPN content feeds, where a rating filter automatically displays the top three highest-rated titles — always up-to-date, without manual updates.
The Film1 & Sport Total Campaign demonstrates how data, automation, and design come together to give customers an immediately relevant reason to expand their entertainment.
