Track & Trace Journey.
Cupra.

After purchasing a new CUPRA, it takes some time before the car can actually be picked up. This interim period offers opportunities to strengthen the customer relationship with relevant, personalized communication. Until recently, however, it was not possible to display the customer’s purchased car within the track & trace journey, making the experience feel less personal.

Develop dynamic email headers in CUPRA style for each stage of the delivery process — from ‘in production’ and ‘on the way’ to ‘license plate known’ and the countdown to delivery. At each step, the customer’s car takes center stage, providing a recognizable and engaging experience.

Data
✔ Configuration code
✔ Delivery date / production status
✔ License plate once known
✔ Dynamic copy

In six steps, the customer is kept informed about the delivery process — including the experience and excitement that comes with receiving a new car. Each email displays the exact customer’s car, something that was not possible before. This makes the waiting period part of the brand experience.

✔ Full integration with the CUPRA configurator
✔ Includes countdown to delivery