Ziggo aims not only to inform customers but also to help improve their internet experience. Customers with persistently slow Wi-Fi are more likely to switch, even though the issues can often be resolved easily. Therefore, Ziggo remotely checks internet speed and proactively sends an email with personalized tips to improve the connection. The challenge: how do you communicate this message in a friendly and clear way?
Develop a personalized header for an ongoing email campaign (100,000 per month).
The header should immediately show customers, in a friendly way, that an internet check has been performed at their address and what the outcome is.
Data
✔ Last name
✔ Street name, house number, addition
✔ Speed check result (good, average, insufficient)
Skideo developed the concept and design for the header
with the goal of conveying the message clearly within seconds.
The tone of voice is friendly, proactive, and service-oriented,
while the visual instantly shows the status — without the customer needing to take any action.
This makes the email feel more like a service than a campaign.
The Ziggo ServiceScan has been running since 2022 and has generated over 2,000,000 unique headers.
The campaign has also been extended to Ziggo Business customers, proving the approach to be both scalable and effective.
