Volkswagen wanted to do more than just inform customers about the ID.7 during its promotion.
The brand sought a way to convey the experience of luxury and innovation in the test drive communication as well — personal, surprising, and fully aligned with the brand values.
Add a personal and surprising element to the email customers receive after booking their test drive.
The addition needed to raise anticipation and demonstrate Volkswagen’s attention to detail, without feeling commercial.
Data
✔ Test drive dealer location
We developed a personal test drive using AI, which clearly shows the customer where they can experience the various features of the ID.7 during the drive — from acceleration to driving comfort and handling.
This transformed a standard test drive email into a personal brand experience that makes Volkswagen’s technological advantage tangible.
