De Audi Used Car-site trekt dagelijks veel bezoekers die actief zoeken naar een tweedehands Audi. Dat biedt een kans om klanten verder te helpen — ook als hun gewenste model niet direct beschikbaar is in Nederland. Om die reden wilde Audi bezoekers gericht wijzen op beschikbare fabrieksvoorraad of relevante alternatieven binnen het merk.
The Audi Used Car site attracts many visitors daily who are actively searching for a pre-owned Audi.
This provides an opportunity to assist customers further — even if their desired model isn’t immediately available in the Netherlands.
For this reason, Audi wanted to specifically guide visitors toward available factory stock or relevant alternatives within the brand.
Design
We developed dynamic banners that adjust in real-time
to the customer’s search query.
Connect
✔ Stock available: direct clickable link to inventory.
✔ No stock, car older than 5 years: banner for Audi Lifetime Service.
✔ No stock, newer model: banner with relevant accessories.
The smart banners resulted in a spectacular increase of +200% in clicks.
This not only helped visitors more effectively, but also allowed Audi to extract much more value from the existing traffic.
