Many customers maintain the same coverage, even as their car gets older and a cheaper option might be more suitable. Allianz Direct wanted to inform customers before their policy expires — “Check for yourself if your coverage still fits your car.”
Develop an email header and content block that encourages customers to compare their coverage.
Data
✔ Car age
✔ Current coverage (All Risk, Limited Comprehensive, Liability)
✔ Car brand
The Premium Alert Campaign combines playful visuals with smart personalization.
In Allianz Direct style, featuring recognizable orange accents and a dashboard metaphor,
the gauge moves to the recommended coverage, while an info block displays the current situation.
Integration based on license plate ensures that each customer sees their own car and personalized dashboard instantly — quickly rendered, without storing data.
The result: a fresh, positive experience with high engagement and a brand that demonstrates how service-oriented communication can help customers become aware of their current coverage.
