During the winter months, Allianz Direct wanted to surprise customers with more than just a commercial message: a gesture that shows genuine appreciation. The challenge was to develop a loyalty initiative that is simple, friendly, and unconditional — while aligning with the brand values. At the same time, the campaign needed to contribute to customer retention during a period when switching providers is particularly attractive for consumers.
Develop a personalized video campaign that makes the feeling of sharing tangible.
The campaign needed to be inviting, shareable, and technically scalable — fully aligned with the Red Together concept.
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Allianz Direct Winter Cross Sell Campaign
We opted for cheerful, winter-themed visuals in Allianz Direct style,
featuring recognizable themes around car, home, and travel.
Think of a Christmas ornament with a house (“HoHoHome for Christmas”), a plane above a globe (“Sky-high 2025”),
and a classic snowy scene (“The ride of your life in 2025”).
The personalization extended further down the email,
where the recipient’s name appeared as the sender —
a subtle detail that made the message feel extra personal.
The result: a warm, friendly campaign that surprised customers
and added extra meaning to Allianz Direct’s holiday message.
